ABOUT — IGOR KASYANYUK
2026
Behind
the work
16+ YEARS
IN CREATIVE STORYTELLING
DIRECTOR /
TEAM BUILDER
BASED IN
NASHVILLE, TN
MY STORY
Originally from Lviv, Ukraine, I moved to the United States when I was eight years old. I’ve always been driven by both the creative and technical. Discovering filmmaking and photography allowed me to bring every part of my personality to the work. My first full-time years were spent producing media for a large church ministry, where I quickly moved into leading teams and teaching others. From there, I continued in production for a full-service marketing agency, working across research-driven branding, documentary campaigns, and museum exhibits. I went on to work with a high-end production company serving global brands and luxury tourism, and founded my own production business with a diverse roster of commercial clients.
Along the way, I made it a point to take on every role in the room and learn each deeply enough to understand it from the inside. That's what lets me lead from a higher vantage point: delegating to talented artists with real trust, speaking to each discipline with clarity, and welcoming the questions and pushback that come my way. My joy comes from working alongside gifted people to make something better than any of us could alone.
Today, I help lead a creative team spanning video, design, brand strategy, social media, and copywriting, as well as directing external crews for national client events. Stewarding a team well means building the conditions for its best work: I've built project workflows, designed the media systems that let remote teammates and contractors collaborate without friction, lead creative masterminds, and facilitate interdepartmental AI initiatives in a strictly regulated industry.
My work draws on cinematic tradition, evocative commercial imagery, and documentary storytelling, carried by a deep appreciation for diverse cultures and the beauty of humanity. Outside of work, family, hospitality, and relationships come first. I love traveling to new places, meeting new people, and pushing myself to keep growing mentally, physically, and spiritually.
What I do
Directing crews on set, running interviews, and shaping structure in the edit.
Story is the work underneath every format. For sixteen years I've turned real moments and distinct ideas into narrative with a clear arc: the tension and honesty that make a piece stay with you.
Documentary, brand films, and long-form work for brands, artists, and causes.
Brand is both language and non-verbal communication. Tone, texture, rhythm, restraint. Work that people feel before they read a single word. Built with commercials, campaigns, product, and social, to be unmistakably unified and impossible to scroll past.
I lead multidisciplinary teams and design the systems, workflows, and SOPs that let them move fast without losing the craft. Hiring, mentorship, creative operations: the structure that turns talented people into a team, and a team into a standard.
Adopting early and testing with intent across creative workflows, while keeping human craft and judgment at the center to arrive at the service of one thing: ideas that resonate deeply with their audience.
HAVE A STORY TO TELL?